Concept: a distinct and modern design, created for a new air travel brand.
Implementation: the graphic symbol, two stylized pairs of bird wings that form together the shape of a plane, completes and supplements the notion that resides within the word "away"; the connection between the two elements is strengthened by the use of the same color, while the particle "ze" has been positioned between them as an accent in a lighter tone of blue, with a meaning of plural. This particle creates a new, unique word, easily to remember and with a distinct sonority.
The entire color scheme has only subdued tones of blue, where the ideas of holiday, freedom, sky and sea join the notions of trustworthiness and professionalism. The fonts complete the modern and dynamic look.